Published by ORANGE ARCHITECTS
Their let-out space had a narrowed entry space which opens out to a bigger space. Also, the entry had the firm’s name along with their location and their established year highlighted by their products on both sides. It was needed to add a certain sense of luxury to the space. As a solution, a repetitive pattern was created and used to laser-cut gold-tinted mirrors. The island display at the center of the space displays the latest added trends, while the other constitutes a set of three thoughtfully designed display cases to perk the interest of the higher financial segment customers. Lighting was a key tool and was designed in such a way to keep them occupied and to get their attention. The LED profile lights were planned in such a way that they created a movement and this movement opens out to a grander space. We wanted an outlook that is in sync with today’s trends, while still protecting the bright and dazzling golden grandeur that all South-Indian customers associate with purchasing jewelry. The Platinum section is separated from the rest and treated exclusively with black lacquered glass to accentuate the silvery tones.